This Spring and Summer, the line up of events that VEEN has been featured at, started with the Professional Footballers Associations Player of the Year Awards held last week at the Grosvenor House Hotel. Congratulations to Manchester United's, Wayne Rooney who won the PFA's Players Player of the Year Award 2010 at the Grosvenor House Hotel, London.

This will be followed by the Gunner’s World Ball - Arsenal Football Clubs flagship social event of the season, in support of their current Charity of the Season, Great Ormond Street Hospital Children’s Charity. Later this summer, VEEN will then be sipped by the F1™ teams and drivers at the official launch of the 2010 FORMULA 1 SANTANDER BRITISH GRAND PRIX, also in aid of Great Ormond Street.

And for those not so sporty types – it’s not all sport and fitness – there’s the extra-exclusive evening of philanthropy and fun with a performance by Sir Elton John – The Butterfly Ball where VEEN will adorn the tables amongst many iconic legends of the stage, screen and sports worlds.

Truly an VEENtastic season ahead…..

After numerous seasons on the catwalk, ganicwater has become a firm favourite within the fashion set. The world’s first aroma water with no calories has been very well received and now has a regular appearance at London Fashion Week. This spring, ganicwater was featured at the show of the designer duo, Jena.Theo who were the winners of Fashion Fringe 2009. Check out some exclusive backstage and catwalk footage of their collection.

Very soon, Muncheners will be able to once again enjoy one of the cities best-kept secrets, the rooftop terrace at the Mandarin Oriental Munich. What’s different this time – they will be the first in Germany to discover Switzerland’s best kept secret – Purelosophy, at the terrace.

The completely natural, functional and ever-so stylish range of Purelosophy drinks will launch at the terrace when it opens this season. Try a Purelosophy Detox before that early morning swim, a Purelosophy Power with the fabulous Mandarin Bento Box for lunch or watch the sunset as far as the alpine horizon while sipping a Purelosophy Relax.

Another exciting edition to this seasons rooftop goodies, will be the host of well known DJ’s that will mix their tunes every Thursday evening between 7pm and 1030pm – A perfect way to start that extended weekend!

WB&CO 100% Organic Vegetable Juices are now available in London, just in time for the Spring. The juices have been launched at four of London’s top addresses and for the duration of May you will find WB&CO selling exclusively at the “Fab Four”. Whether it is an organic breakfast at The Dorchester Hotel, Weekend brunch at Tom’s Kitchen, a quick fix while shopping at Harrods, or the regular lunch at Otto Lenghi, Londoners can now add WB&CO’s unique range of 100% pure vegetable juices to their daily regime and get a dose of their 5 a day in the form of these delicious and stylish juices.

The Gloji family is growing and we are about to welcome the newest members of the family to both the UK and Germany. In addition to the popular blends of goji + pomegranate and goji + paradise apple, we would like to introduce you to the two new siblings in the family.

Lychee + Goji – Known as the “King of Fruits” lychees are known for their irresistible taste and now our friends at Gloji have combined this taste with the exotic Goji Berry to create the perfect balance of fabulous flavour, unparalleled health-benefits and well being.

Seaberry + Goji – Known as the “ultimate gift of nature”, the seaberry is packed with vitamins, antioxidants and other healing compounds. Goji, another of natures great “wonder foods” is esteemed in traditional Chinese medicine for its anti-ageing properties. A blend of two Asian superfoods – this combination creates a nutritious and tantalisingly tasty juice that will energise both your body and mind.

All dressed up and somewhere to go. For sure, VEEN has hired super heroes to take a leap with consumers around the world. Who said that companies don't take their customer’s perceptions seriously enough?? The VEEN Drinks Project is a community on Facebook established to form a select group of people to create, comment upon, and even taste actual prototypes of VEEN’s new products which will be launched in 2011. The actual magic happens in Michelin star restaurant Postres, in Helsinki where two young master chefs create tastes, combinations and ideas for wild and imaginative new VEEN Drinks.

VEEN and its community, ranging from HoReCa professionals to end customers, will develop a new drinks product sold under the VEEN brand name. The whole project will be logged, and fans will be able to follow the progress on social networks and Youtube. “This is something totally new. Something that we believe will have a super outcome”, says Tomi Grönfors the MD of VEEN Waters.

VEEN will select around 100 - 150 people to join their beta version of VEEN Drinks on Facebook. This group will be a central part of the product development crew, and will be able to influence every stage of the development process, all the way to the final product, including being the first to test the various samples along the way.